Lay’s brings to the Romanian market for the first time the chips that are baked and not fried – Lay’s Rumeniţi în Cuptor

26 Janaury 2011 - Lay’s brings to the Romanian market a unique product full of taste. Lay’s Rumeniţi la Cuptor is a novelty on the Romanian market, being the only chips that are not fried in oil, but oven-baked. The new product, PepsiCo Snacks (Star Foods), has 70% less fat than regular chips.

With this innovative product, Lay’s – the number one chips brand in Romania – comes to satisfy all those who want a delicious and crispy snack. These oven baked chips have a reduced fat content and are the quickest and most savoury way to have a delicious snack that will put you in a great mood.

“Lay’s Rumeniţi la Cuptor” have been carefully prepared by Lay’s experts who succeeded in finding the perfect recipe for those active people longing for a moment of indulgence: 70% less fat than regular chips but with a great taste. Lay’s presents its new premium product in 2 flavours: Mediterranean herbs or salted.

For the big cravers, “Lay’s Rumeniţi la Cuptor” are available in big 125-gram bags, and for the active ones in medium 70-gram bags.

“Lay’s Rumeniţi la Cuptor” invites you to visit their Facebook page that already has more than 1,700 fans. This way you can stay in touch with “Lay’s Rumeniţi în Cuptor” contests, events, and news.

Lay’s – the number 1 chips brand in Romania* – offers a variety of flavours: salt, cheese, chicken, paprika, barbeque, chilli, pickle, as well as sour cream and dill, being sold in different size bags, and adapted to each distribution channel. Lay’s chips are produced and distributed by Star Foods, a company owned by PepsiCo since 2004.

* Lay’s leads the market with the highest volume of chips sales (Source: MEMRB retail audit).

For further information, please contact the GMP PR contact person: Roxana Poede, tel.: 210.44.61, e-mail: roxana.poede@gmp.ro